Essay, Marketing
Marketing assignment #3
Project description
Watch the documentary “secrets of the viking sword”. It is a NOVA production and I believe is available on youtube
as well. It is documentary about how Viking sword makers designed and built the Ulfberht. After you watch it, I
want you to answer the following questions.
1. What are all the Marketing related terms and concepts that you were able to glean from the documentary? They
would not be spelled in as many words, but I expect you to interpret them given the context.
Here is an example: Build a superior product (the first P) and customers will beat a path to your door (better
mousetrap). The Product/production era. The Ulfberht was “cutting edge” technology.
THere are many such marketing concepts that you can talk about. Please make references to the documentary when you
write about them. ALso, make connections to International marketing as the VIkings used these swords for trade or
attack with/of foreign nations.
This will be an interesting assignment (first time I am using it) and I hope to get some really good and
illuminating/reflective answers.
Send your email titled: MKT 416 Assignment 3 – viking sword.