Module Learning Outcomes
1) Reflect on their employability competencies and career management skills and plan
for their future development;
2) Undertake a feasibility study to establish the potential viability of a business or social
enterprise;
3) Use a range of market research tools and techniques to develop a marketing plan;
4) Evaluate the potential benefits and limitations of self-employment.
IMPORTANT UNIVERSITY ASSESSMENT RULES FOR YOU TO NOTE
If you do not submit your assignment by the submission date without an approved
extension of time or deferral request you will fail this module, and you will not be
allowed a resit attempt. Your extension or deferral request must have been approved
prior to the deadline for submission. From September 2010 any coursework or other
assessment submitted late will be given a mark of zero.
The re-sit module mark will be capped at 40%.
How to submit your assessment (written assignments)
Your work must be typed and printed using 1.5 line spacing and Arial font size 12
All footers must contain page numbering
Your name or Student ID number IS NOT REQUIRED anywhere in the submission
The cover page of the submission must clearly state how many words you have used
Your work must be in the correct page order and contain all the required information
Your work must be submitted ONLY via TurnItIn within the CU Online Module Page
Submit your assignment on time and save your digital receipt.
Please ensure that you retain a duplicate copy of all work you submit for assessment.
You can access the Turnitin link through the module web and further details will be provided
in class.
ICTE Assignment Brief – Last Amended 25/01/16
.2.
Your coursework will be given a zero mark if you do not submit a copy through
Turnitin.
GUIDELINES AND BACKGROUND TO THIS ASSIGNMENT
Task One – Feasibility Study
In 1,750 words, undertake a feasibility study to explore the potential viability of a business
idea or social enterprise and present your findings. You are only allowed to go above or
below this word count by 10% otherwise marks may be deducted. Marks will be awarded as
follows:
Introduction to the business idea (10%)
Establishing the feasibility of your idea (10%)
Market research and competitor analysis – is there a demand for your
product/service? (20%)
Financing an enterprise – how much do you need and where will finance come from?
(10%)
Operational issues – getting your product/service to market (10%)
Pricing strategy – engaging with the market (10%)
Summary and Recommendations (10%)
Use of resources and research (10%)
Structure, style, language and presentation of work (10%)
ICTE Assignment Brief – Last Amended 25/01/16
.3.
Marking Criteria
% ANSWER COHERENCE ARGUMENT EVIDENCE
FIRST
(Excellent)
70%+
Student answers the
question fully,
particularly in the
areas requiring
greater analysis,
synthesis and
evaluation.
The entire work is
clearly linked and
structured, and is
also succinct.
Clear and
convincing line of
argument.
Provides thorough
evidential support and
critical knowledge of
theoretical positions.
UPPER SECOND
(Good)
60 – 69%
A substantial
attempt to answer
the question with
adequate emphasis
on the more
analytical
components.
Relationship
between
statements and
sections are
generally easy to
follow.
There is a
reasonably clear
line of argument.
The need for evidence
is clearly recognised,
and most claims are
supported by relevant
evidence.
LOWER SECOND
(Good)
50 – 59%
Uses some relevant
material but not
always effectively
Relationships
between
statements and
sections are
sometimes hard to
follow.
The line of
argument is not
convincing.
Provision of supporting
evidence is spasmodic.
THIRD
(Pass)
40 – 49%
Substantially fails to
answer the question
or to address the
topic.
Relationship
between
statements and
sections are difficult
to recognise
The line of
argument is
unconvincing and
minimal.
Use of evidence is
weak and/or
inappropriate.
FAIL
< 40% (or 35%)
Fails to answer the
question or to
address the topic.
Few clear links
between
statements or
sections.
Little or
unconvincing
argument.
Minimal reference is
made to supportive
evidence.
ICTE Assignment Brief – Last Amended 25/01/16
.4.
How to pass this module
In order to pass this module, you need to:
Ensure that you have fully met all the learning outcomes and tasks as detailed in this
Assignment Brief (if you do not meet one or more of the learning outcomes, you will
not be able to pass);
Cover all the assessment criteria sufficiently;
Submit all the work required by the given deadline;
Submit a copy of your work through Turnitin.
Before you submit your coursework, we strongly recommended that you check to ensure you
have answered all of the tasks and that you have met all of the Learning Outcomes.
Word Count Limit
You must indicate the number of words you have used on the front page of your Assignment
Submission Sheet. When you calculate this you must include any quotations and footnotes
you have used but you do not need to count the Bibliography or any Appendices. If you go
more than 10% over or under the word count limit stated in the Assignment Brief you risk
losing marks as a 10% penalty applies.
The contents of your Bibliography and Appendices are not normally given a specific mark,
but they may contribute to your overall mark, for example, under the heading of “Structure,
style, language and presentation of work.” We therefore recommend that you only use
Appendices for supporting material and not for the substantial part of your work.
Plagiarism
As part of your study you will be involved in carrying out research and using this when
writing up your coursework. It is important that you correctly acknowledge someone else’s
writing or thoughts and that you do not attempt to pass this off as your own work. Doing so
is known as plagiarism. It is not acceptable to copy from another source without
acknowledging that it is someone else’s writing or thinking. This includes using paraphrasing
as well as direct quotations. You are expected to correctly cite and reference the works of
others. The Centre for Academic Writing provides documents to help you get this right. If
you are unsure, please visit www.coventry.ac.uk/caw.
Assessors are able to spot cases of plagiarism. The School insists that coursework is
submitted through a plagiarism detection system known as Turnitin. Copying another
student’s work, large sections from a book or the internet are examples of plagiarism and
carry serious consequences. Please familiarise yourself with the CU Harvard Reference
Style and use it correctly to avoid a case of plagiarism or cheating being brought. If you are
unsure please refer to your tutor.