64. HSBC Bank
1)- Introduction and problem definition (Ability to identify the problem specific to the case)
– Originality and appropriateness of service sector choice by size and competitive structure (DRETS)
– Breath and quality of opportunity/threat analysis
2)Ability to distinguish services marketing strategy commonalities and differences among major players
3)Ability to identify key strategic service marketing issues for the next 5 years
4)- Ability to solve company’s problems based on relevant services marketing literature (appropriate application of relevant theory )
– Evidence of rigorous and relevant external research
5)- Conclusions and recommendations
– Supporting appendices
– Bibliography and use of appropriate referencing throughout