In order to receive the full 25 points ALL questions MUST be answered in thorough detail. Each question should be answered with a minimum of 100 words. The question itself cannot be counted in your 100 words count. The objective of this assignment is to understand the concept of a marketing mix for a company and to understand how it creates value for their customers. . Points earned from this assignment will be added to your first test grade. If after points are added to first test grade and student is found to have points over 100, then any extra points will be added where instructor sees fit.
Consider the following questions and formulate answers.
1. Design a mission statement for your college/university.
2. What are some of the problems with using a matrix approach (such as the BCG matrix)?
3. What is the difference between market development and product development?
4. Under what conditions might downsizing be a usable strategy?
5. Develop an Integrated Marketing mix and demonstrate how each contributes to creating customer value for your university.
answer all the questions
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