Task: Students have been asked to prepare a written report on an action-based industry project to develop and defend strategic plan for a local company. The purpose of the session is to generally formulate and suggest strategic choices/approaches that can a support the competitiveness of an organization.
Group criteria Weight Poor
(< 64) Satisfactory
(65 – 74) Good
(75 – 84) Excellent
(85 -100) Row total
Introduction:
1. Introduce your company and its products/services; capture interest.
2. Establish the time setting of your case and analysis. Prepare the strategic plan for the next three years.
10%
Mission/Vision
1. Show existing mission and vision statements
2. Compare your mission and vision to two leading competitors’ statements
3. Demonstrate your analysis of mission and vision for your company in terms of 9-factor matrix
4. Comment on improvements, if necessary.
5. Demonstrate how the “improved” mission would support the strategies you envision for your firm.
15%
Internal assessment:
1. Give your financial ratio analysis in a form of a table, prepared for three past years. Highlight especially good and bad ratios. Do not give definitions of the ratios and do not highlight all the ratios, but DO tell me what those numbers mean.
a) Sales growth rate
b) Operating income margin
c) Net income margin
d) Administration and marketing expenses divided by total sales
e) Current ratio
f) Debt-to-Worth ratio
g) ROA (return on assets)
h) EPS (earnings-per-share) if available
2. Show the firm’s organizational chart found or created based on the available information. Identify the type of chart as well as good and bad aspects. Do not give people’s names in the chart.
3. Discuss whether improvements in the chart are necessary and why.
4. Show a map locating the firm’s operations. Discuss in light of strategies you envision.
5. Identify a marketing strategy the firm uses in terms of good and bad points versus the strategies you envision for your firm.
6. Prepare IFE matrix with up to 10 strengths and weaknesses; comment on the most important factors and discuss the score.
20%
External assessment:
1. Identify and discuss 2 major competitors.
2. Show your CPM. Include at least 6 factors and 2 competitors.
3. Prepare EFE matrix with up to 10 of the firm’s opportunities and threats based on the PEST and Porter’s Five Forces factors; comment on the most important factors and discuss the score.
20%
Strategy formulation:
1. Show and explain your SWOT matrix with strategies
2. Show and explain your SPACE matrix, discussing the factors and scores and their meaning.
3. Show your BCG matrix. Again, discuss the implications of your findings.
4. Show your Grand Strategy matrix. Again, focus on implications after giving the quadrant selection. Do not simply state “market penetration”, elaborate on what it means and what it entails?
5. Present your Recommendations page. This is the most important page of your presentation. Be specific in terms of both strategies. Divide your strategies into two groups: 1) existing strategies to be continues and 2) new strategies to be started.
25%
References:Apply APA reference format 5%
Date: / / 2015
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