International Business management
MSO4730 ASSIGNMENT 2: MODULE REPORT
The second assignment is an individual assignmentand carries 60% of the total assessment. Each student is required to submit an individual report online via Turnitin in the MSO4730 Unihub Learning Area not later than 31stAugust 2015.
Theme of the Coursework
‘Film 2011’ is a large corporation specialisingin the entertainment industry. Recently a proposal has been put forward to expand the business by building its own chain of cinemas UK wide. Prior to implementing such a proposal a research has been carried out to assess the performance of three other cinema chains (that is, chains A, B, and C) which have already been established throughout the UK. Chain A, unlike the other two chains employs cinema passes which are valid for either 4 or 8 weeks (for promotional purposes).
To carry out this assessment the directors of the ‘Film2011’ corporation collected information on a random sample of 128 cinemas throughout the UK (England, Scotland and Wales). The directors claim that the average total monthly sales of the cinemas is £285,000.
The information is collected from a random sample of 128cinemas and is stored in the Minitab data file ‘FILM2011.MTW’. It can be obtained from the MSO4730 Learning Area under Assessment on Unihub.
Cinemas were randomly selected from England, Scotland and Wales. Each cinema is run by one manager. Each cinema manager has completed a questionnaire and the collected data information includes the columns (variables) given below.
1. Number of cinema. (C1)
2. Cinema Chain. (C2)
1 = Chain A 2 = Chain B 3 = Chain C
3. Regional Location of the cinema. (C3)
1 = England 2 = Scotland 3 = Wales
4. Location of the cinema. (C4)
1 = In Town 2 = Out of Town
5. Size of the cinema. (C5)
1 = Small 2 = Medium 3 = Large
(Less than 400 seats) (400 – 1000 seats) (more than 1000 seats)
6. Gender of the Manager. (C6)
1 = Male 2 = Female
7. Monthly Rent (£00s). (C7)
8. Distance of the cinema away from the High Street (miles). (C8)
9. Monthly Advertising Expenditure (£). (C9)
10. Monthly weekend sales (£). (C10)
11. Monthly weekday sales (£). (C11)
C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11
Number Chain Region Location Size Gender Rent Distance Advert Weekend Weekday
1 2 1 1 1 1 18 1.75 1450 71426 27567
2 2 1 1 1 2 18 1.25 1550 72219 29460
3 2 1 1 1 2 19 0.75 1670 98567 62300
4 1 1 1 1 2 32 0.7 1870 192459 102345
. . . . . . . . . . .
. . . . . . . . . . .
. . . . . . . . . . .
126 3 3 2 2 1 13 4.25 1670 110563 55234
127 2 3 2 3 1 12 5 3020 243635 152376
128 2 3 2 3 1 11 5.75 3020 253135 152376
Note that incomplete information led to missing values. These are recorded as * .
Report Requirements
In your report, you must ensure that you include an analysis of the data and explore the directors’ claim regarding total monthly sales.
Based on your data analysis and findings, make a recommendation to the directors about the important points they need to consider when opening a new chain of cinemas.
You are required to follow the given instructions in completing this assignment:
1. Your work throughout should be clearly stated and presented in Microsoft Word. The presentation should be consistent throughout.
2. The statistical analysis should be carried out using Minitab 16.
3. Each module report should include a cover with the following information:
• Module Code (MSO4730);
• Module Name (Decision Making for International Managers);
• Name of the Module Leader (DrZainabKazim Ali);
• Student’s Name;FUTONG CHEN
• Student’s Number;M00470980
• Student’s e-mail address;FC304@livemdx.ac.uk
• Student’s degree course.Making for international managers
4. You are advised to use between 6 – 8 pages using font type‘Times New Roman’and font size 11for the module report (excluding Cover, List of Contents, computer output and Appendix if this is used).You are not required to change the font or font size of Minitab output which you have copied into the report. You may also use headings with a different font size.
5. Marks will be awarded to the presentation and structure of the report.
6. It is important that your work is consistent throughout. Otherwise,marks will be lost.
Report Structure
The report should include the following sections:
1. Cover.
2. List of Contents.
3. Introduction
4. Methodology
5. Statistical Analysis
6. Conclusion and Recommendation
Marking Scheme
Presentation [10]
Ensure that there is:
• Consistency in font type and size (Times New Roman size 11);
• A Cover Page and List of Contents;
• Presentation of graphs with clear titles and names of axes.
Introduction [5]
Include:
• Theme of the project;
• Objectives.
Methodology [15]
Include:
• a clear description of the context of the study with reference to the possible objectives;
• adiscussionof the missing values in the data and suggest reasons why they might occur and the way in which you intend to deal with them;
• mention of the software you will use;
• a description of the statistical methods used in the completion of this report.
Statistical Analysis [60]
You must include:
• Comprehensive summary of the given data including descriptive statistics and appropriate tables and charts;
• Cross-tabulations, descriptive statistics, confidence interval, histogram, pie chart, multiple bar chart, scatter diagram;
• Appropriate use of the Minitab software;
• The use of descriptive statistics and appropriate tables and charts to give your own views on relevant variables;
• The use of scatter plots, correlation, regression, interpretation of the line and co-efficient of determination to investigate at least two factors which could affect monthly sales;
• Appropriate analysis to accept or reject directors’ claim.
Conclusions and Recommendations [10]
Include:
• Main summary of findings and statements supported by figures and references;
• Present your views and make recommendations.