You are required to critically analyse the content and usefulness of an international marketing article of your choice. Your critique should have three sections. The first section should provide a brief overview of the article content, summarising the articles topic, the ideas it reports, and the author’s key conclusions. The second section should identify the strengths and weaknesses of the author’s research or argument. The third section should outline the practical implications of the author’s findings for international marketers. Students are expected to use a minimum of twelve (12) academic references in their critique. The paper must be selected from one of the following journals: Journal of Marketing, Journal of International Marketing, Journal of Global Marketing, Harvard Business Review, Sloan Management Review, Management International Review, Journal of Int’l Consumer Marketing, International Journal of Advertising, International Marketing Review or the European Journal of Marketing.
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