Management Decision Making Problem Case

Management Decision Making Problem Case

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Dear MBA615 students,

Assignment for the Whistler case

Approach this as a problem case. Review the structure for a problem case in the Case Analysis Coach.

You have been engaged as a consultant to Mr. Charles Stott, to assist him in his current predicament. Using the tools you’ve learned, identify the root problem that

will keep Whistler from profiting long-term unless the firm makes changes.

Your analysis should focus on showing that you have identified the correct underlying problem. Your Action Plans should focus on what the firm should do, based on the

problem you have identified.

Problem statement, identifying the main effects you observe
Diagnosis: a summary of the important causes
Cause-and-effect analysis: determines the most important cause, based on underlying concepts and frameworks with which you are familiar
Action plan
Written Case Analysis – Format will vary slightly by Case Type

A case analysis is an opportunity for you to wrestle with a real world business problem, from the safety of the classroom.  It is a learning experience in which you

have the chance to apply the tools and techniques you have learned, as well as to use your own business sense.  It is a chance to try out creative ideas.
Remember, though, that a case analysis also has a purpose: to convince the reader that your recommended solution is right.  To this end, address your analysis to an

imaginary boss (perhaps the case’s “hero”).  This should not be your instructor, but a business boss.
This boss is busy.  Consequently, your best chance of convincing him/her that your recommended solution to the problem is the right one, is to lead her/him through

your analysis, to make it as easy as possible for your boss to follow exactly what you are saying, exactly where you are in the development of your recommendation.
The format recommended below is based upon experience at such companies as International Paper Co. and Philip Morris Companies, and is similar to the brief 1

page (single-spaced) reports used by Procter & Gamble.  It has been used successfully by students at The University of Michigan, The University of Minnesota, The

University of Chicago, Michigan State University, The University of Texas at Dallas, and Quinnipiac University to my knowledge, and beyond according to colleagues. The

format works well because it makes clear to the reader exactly how you define the problem you will resolve, what several viable, alternative solutions are, and what

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the criteria are that you will use to decide which alternative is best; and it shows the analysis that leads to the conclusion that your recommendation is best.
To ensure that your boss actually reads your recommendation, you will limit it to three pages, double spaced, 1” margins, minimum 10 point non-condensed type

(exhibits excluded). The page limit forces you to focus on the most important issues and points.  A good way to start this is to begin your analysis as an outline with

just the major headings indicated below, and build it up from there.  Bullet points are fine, but do not sacrifice clarity of thought.  Your boss must understand your

analysis (and your  instructor must understand your point in order to evaluate it).
While business cases have no “right” answer, they usually have some limitations within which answers must fall if they are to resolve the issues.

On the following page is the format to follow for your case analysis. It works best to first write the section headings then the major points in bullet format.  Then,

flesh out your arguments until you reach the three page limit.
I encourage you to discuss the case with other students in this class section.  Remember, though, that a case submitted with your name on it must be your work in the

main and the writing must be entirely yours (assistance from the Learning Center is acceptable).
DO NOT put a “background” section in your analysis.  You will, of course, use facts from the case as evidence in your analysis section where you “prove” your

recommendation is best.
Your name and the case name should appear ONLY on a separate cover page, but nowhere else in the case.  This allows a blind grading.  This is important for

fairness in grading, as the instructor is limited only to the ideas presented in the analysis and is not influenced by what s/he knows about you otherwise.

Problem Statement:  Formulate a one sentence problem statement that focuses on the underlying problem you have identified, not on the symptoms of that problem. Address

this to the relevant person in the case.

Recommendation: This is where you state your recommended solution to the problem. It may be one of the potential solutions stated or implied in the case, or it may be

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a solution that you have developed on your own. You should add the one or two strongest reasons for your recommendation. Overall, this section should be a sentence or

two.
Alternative Solutions:  State two or three alternatives to your recommended solution.  Often, these are indicated in the case. However, you are not limited to those

alternatives. Use your good sense to develop other credible alternative solutions if you think it necessary.

Criteria:  State the three to five criteria that you will use in deciding which potential solution is best.  Criteria are measures or tools or concepts that we use

(every day) to help us make decisions.  You may like to think of these criteria as questions that you ask yourself with regard to each alternative solution (e.g.:

Which alternative solution is most likely to gain the support of the country managers?  Which alternative solution is least likely to run into problems with the

government?). Somehow, you should be able to measure how each of the potential solutions (your recommendation and the alternative solutions) fare for each criterion.
For example, you have identified a problem (Should I have a donut at morning break?) and three alternatives (Yes, No, Only ½ a donut). Some facts from your life: (a)

You jogged for 60 minutes this morning rather than your usual 30 minutes. (b) You had fried eggs and bacon for breakfast this morning. (c) You will be having a

business lunch today with an important client.  (d) Your face breaks out easily, and you have a meeting with the Senior Vice President late this afternoon. (e) You’ve

been working extra hard at work the last few days. Your criteria could be: (1) Which potential solution will best help you to lose weight? (2) Which potential solution

will be best for your morale? (3) Which potential solution will best avoid an embarrassing situation for you? You will have to decide which criterion is most

important, and what to do if some criteria don’t support what might appear to be the best solution.
Note that the criteria build upon some theory (one should limit one’s fat intake to 40-60 grams per day; more fat-burning exercise is better), and even some

culture (pimples on the face are socially embarrassing).  Of course, common sense and business sense can also play a role in determining what your criteria should be.

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Analysis:  Analyze the problem using the criteria you have identified.  It works best to list each alternative and analyze it in term of the criteria.  Each analysis,

except that for your recommendation, should clearly show the reader why that alternative will not work.  Analyze your recommended alternative first.
Each analysis, except that for your recommendation, should clearly show the reader why that alternative will not work.  An analysis that simply presents the

good and bad points of each alternative and of the recommendation does not usually leave the reader convinced that the recommendation is the best of the alternatives.

You want to leave her/him convinced.
Get into the numbers when they are provided.   Understanding the numbers is often the key to unlocking the problem and to substantiating your recommendation.

Short-Term Action Plan: State the specific short-term actions the person to whom your report is addressed should take in order to get your recommended solution

underway. Ensure that these are specific and implementable actions.

Long-Term Action Plan: State the specific long-term actions the person to whom your report is addressed should take in order to move your recommended solution further

toward completion. Ensure that these are specific and implementable actions.

Exhibits should add something to the points you are making.  Consequently, you must refer to them in the text.  If it is important enough for the reader to look at, it

is important enough for you to at least briefly mention in the text. Exhibits do not count in your page limit.

The following applies to all of the papers you hand in:

Proofread!!
Your paper represents you and your ideas.  Typographical and grammatical errors lessen the impact of your ideas and make it likely that the reader will ignore your

effort.
TYPOGRAPHICAL AND GRAMMATICAL ERRORS ARE, IN SHORT, UNACCEPTABLE.
Any case with such errors will be returned once for correction, with a one letter grade deduction
(e.g., from A to B).
If re-submitted with any typographical or grammatical errors,
the paper will be marked down an additional two letter grades
(e.g., from B to D)

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