Market entry report

Paper instructions:
You are required to prepare an international market assessment of two countries for a specified product from an existing firm using publicly available information. After making a comparative assessment of two countries, you should decide on one country market for entry and recommend an in-market marketing strategy using the marketing mix. You will be assigned 2 countries by your tutor. You are required to select your own exporting company/product with the approval of your tutor. the countries are Japan and England, and the company San Remo Pasta. (http://sanremo.com.au/)
as it is a group assignment, only a part of it has to be don

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