analysing online consumer shopping motivations for luxury products (Methodology)
Project description
this is Methodology chapter.
the writer must follow the general structure that I give, but the writer need to add sub-title under each section to be more specific and detailed.
the specific requirement attached in the document, please check it and follow it strictly.
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Referencing Requirements:
the writer must use the references that I provided.
you can add another 5 to the essay.but No internet references.
1. Introduction- one paragraph introduction , outlining the importance of methodology.
2. Research Philosophy- ontology, epistemology,
3. Research Approach- Inductive, Deductive,
4. Data Sources- Primary, Secondary,
5. Data Collection Approaches- Quantitative and Qualitative,
6. Data Collection Methods- Surveys, Focus groups, interviews
7. Data Analysis Methods- statistical analysis or qualitative coding
8. Research Design- inc Questionnaire design or interview/ focus group design
9. Sampling- define it, analyse it, and report how good sampling is achieved in your study
10. Validity- define it, analyse it, and report how validity is to be achieved in your study
11. Reliability/ Ethics- define it, analyse it, and report how reliability and research ethics are to be to be achieved
12. Summary- outlining how the method will meet the research objectives
NOTE: 1-5 sections focus on describing and defining. After Section 5 concentrate on your chosen method- Quantitative or Qualitative. Write the following sections based on your chosen method based on your topic (analysing online consumer shopping motivations for luxury products).
References:
ESSENTIAL for all : Marketing Research Text books
Bryman, A., and Bell, E., (2007) Business Research Methods, 2nd Edition, Oxford University Press, Oxford, England.
Malhotra, N.K., (2004) Marketing Research An Applied Orientation. International Edition, Fourth Edition. Pearson Education Ltd. New Jersey, NY., USA.
Malhotra and Birks 5th edition (2007) also available.
Saunders, M., Lewis, P., and Thornhill, A., (2003) Research Methods for Business Students, 4th Edition, Prentice Hall. 4th Edition (2007) also available.
Essential for all: Methodology/ Phenomenological Paradigm (Ontology/ Epistemology/ Induction/ Deduction
Easterby-Smith, M., Thorpe, R., Lowe, A., (2002) Management Research: An Introduction 2nd Edition, Sage Publications Ltd.
Dependent on Method: Qualitative Data Analysis and Collection
Miles, M.B., and Huberman, A.M., (1994) An Expanded Sourcebook Qualitative Data Analysis, Second Edition, Sage Publications, London.
Dependent on Method: Quantitative Research and SPSS
Pallant, J., (2007) SPSS Survival Manual, 3rd Edition, Open University Press, McGraw Hill Education.
Tabachnick, B.G., and Fidell, L.S., (2007) 5th Edition Using Multivariate Statistics, New York: Harper Collins.
Quantitative Questionnaire Design
Hussey J., & Hussey R., (1997) Business Research: A Practical Guide for Undergraduate and Postgraduate Students, Palgrave. Basingstoke.
Lietz, P., (2010) “Research into questionnaire design, a summary of the literature”, International Journal of Market Research, Vol.52, No.2, pp.249-272.
Quantitative Survey Scale Development : http://www.marketingscales.com/search/search.php
Case Study Methods and Analysis
Easterby-Smith, M., Thorpe, R., Lowe, A., (2002) Management Research: An Introduction 2nd Edition, Sage Publications Ltd.
Eisenhardt K.M. (1989) Building Theories from Case Study Research, Academy of Management Review vol.14 no.4 pp.532-550.
Perry, C., (1998) “Processes of a case study methodology for postgraduate research in marketing”. European Journal of Marketing, Vol 32, no 9/10, pp 785-802.
Yin (1994) Case study research: design and methods (2nd ed.). Beverly Hills, CA: Sage Publishing.
Interview Methods and Analysis
Eisenhardt K.M. (1989) Building Theories from Case Study Research, Academy of Management Review vol.14 no.4 pp.532-550.
Saunders et al (2003) Research Methods for Business Students, 4th Edition, Prentice Hall.
Sampling Hussey and Hussey (1997), and Webb (2001)
Triangulation Denzin (1970) also textbooks
Validity Hussey and Hussey (1997) also textbooks
Reliability Webb (2001) Understanding and Designing Market Research