Read the Instructions on top of the attachment and answer all required questions.
PART A. THEORETICAL QUESTIONS
QUESTION A1 (1 mark)
Marketing research process includes 11 steps. After establishing the need for marketing research (step1), a marketing researcher should define the problem (step2). Define this step with an example.
QUESTION A2 (1 mark)
After defining the problem, the next step is establishing research objectives (step 3). Define this step with an example.
QUESTION A3 (1 mark)
Briefly explain causal research with an example.
QUESTION A4 (1 mark)
Define two types of variables (independent, dependent) with an example for each.
QUESTION A5 (1 mark)
Define probability and non-probability sampling.
QUESTION A6 (3 marks)
Describe two types of sampling for each of probability and non-probability sampling methods.
QUESTION A7 (3 marks)
Describe the differences between descriptive and inferential statistics.
QUESTION A8 (3 marks)
What are the measures of central tendency? Describe one of them.
QUESTION A9 (3 marks)
Write a pair of hypotheses (null and alternative hypotheses) using an example.
QUESTION A10 (3 marks)
What is generalisation from a sample?
PART. B CONCEPTUAL/PRACTICAL QUESTIONS
QUESTION B1 (2 marks)
What are t-test and ANOVA test used for in statistical analysis. What is the difference between these two?
QUESTION B2 (3 marks)
The following two tables are results of a t-test indicating attitudes towards recycling by gender. Using the tables interpret the output (only mean and sig-2- tailed).
QUESTION B3 (2 marks)
What does a ‘Chi-square (x2) analysis of Cross-tabulation examine?
QUESTION B4 (3 marks)
In the following graph Y = ? + ?X is the straight-line formula.
Define each of the following elements in the equation:
Y=
?=
?=
X=
QUESTION B5 (3 marks)
With an example draw and label a diagram which shows a strong and positive correlation between two variables.
QUESTION B6 (2 marks)
Fill in the gap: In a correlation analysis r ranges from …… to …….??In a correlation analysis r indicates the Person’s correlation value. Describe what each of the following means:
r = + 0.75:
r= -0.80
: r=0
QUESTION B7 (2 marks)
The following table is a Pearson’s correlation output between three variables in the table. Interpret the correlation and the sig. (2-tailed) values.
QUESTION B8 (3 marks)
The following multiple regression output demonstrates the combined impact of independent variables (promotion, distribution and price) on dependent variable (sales). Interpret the following:
• Beta values for each of the independent variables
• p-value for each of the independent variables
• R square
• What does the output indicate in simple terms?