Develop a persuasive markerting campaign to advertise luxury vacation.
You are working for a travel agent and have been assigned to develop persuasive marketing campaign to advertise one of the company’s
luxury vacation spots around the world. Thiscampaign will be featured on the company’s website.
Create a travel destination of your choice to include a location within the U.S. or any country in the world. Prepare 5 to 6 slides and
include an OPENING, ATTENTION GETTING, BODY, DESCRIPTION AND SELLING POINTS, AND CLOSING ACTION REQUIRED. PICTURES, DESCRIPTIONS,
FEATURES AND PRICING.
Some helpful information can be found in chapter 10 page 293…… developing Persuasive Marketing and sales Messages and incorporating
the AIDA model attention
Page 301-302 Developing marketing and sales messages and incorporating the AIDA model by getting the reader’s interest, building
interest, increasing desire and motivating the action.