Preparing to Conduct Business Research: Part 3

Preparing to Conduct Business Research: Part 3

Build on the work you conducted in Preparing to Conduct Business Research: Parts 1-2.

Discuss whether your business problem could primarily be solved using a qualitative or quantitative
research design and also discuss the benefits of using a both designs in your research.

Write a 700- to 1,050-word paper that addresses the following questions:
•Which design (qualitative or quantitative) will become the primary research design?
•How can you most effectively use the power of both designs?
•What are the drawbacks of just using one design to research the problem?

Discuss the insights each type of design will generate and the importance of having those insights to
solve the business problem.