Name one example of a successful new product or service. Refer to the lecture 2 notes on the success factors, particularly slides 24-29. Identify at least two of these steps that contributed to its success. [50-70 words]
Name one example of a failed / not successful new product or service. Refer to the lecture 2 notes on the success factors, particularly slides 24-29. Identify at least two of these steps that were not followed and therefore contributed to its failure. [50 – 70 words]
for references it is fine for web link.
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