Strategy Comparing between 2 company

Here the 2 company Website
https://www.imi.ie/
and https://www.cilt.ie/
My project will give the CILT company advices for their future business.
1- So in this Case study I need what IMI doing different from CILT to thier members
2- IMI strategies that make them differents from CILT
3- future business plan from ImI that make them more strong that can CILT do it.
note: You have to support from 2 references from you.
after this will move to other assignment related to this work.
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