SWOT Analysis
Conduct a SWOT analysis discussing the strengths, weaknesses, opportunities, and threats of the healthcare organization in your marketing plan
Write a three page (excluding title and reference pages) SWOT Analysis paper
The SWOT analysis should include the following four components:
• Strengths – An organization’s resources and capabilities that can be used as a basis for developing a competitive advantage.
• Weaknesses – Internal attributes that the organization might struggle. The absence of certain strengths may be viewed as weaknesses.
• Opportunities – External conditions that may reveal certain new opportunities on profit and growth.
• Threats – Factors or changes in the external environment that may present threats to the organization.
HINT: My marketing plan will focus on Women’s Health Clinic.
Required text: Hillestad, S. & Berkowitz, E. (2004). Heath care market strategy: From planning to action (3rd ed). Sudbury, MA: Jones and Bartlett.
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