The Semantic Differential Survey

Project instructions:

Using the semantic differential survey tool in Chapter 25 in the Fortenberry text, administer the tool to five customers, employees or other objective non-biased people. What do the results show? (Feel free to modify the tool slightly to better fit your organization.)

Do these results suggest any specific actions that need to be taken? Include the tool on one page as well as your 1-2 page reflection based on the results and suggested actions
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