Subject area Business
Academic Level Undergraduate
Style Harvard
Unsustainable palm oil – http://palmoilaction.org.au/campaigns/
Once the campaign of interest has been chosen, students will critically analyse and appraise campaign objectives, planning, design and outcomes and write up their findings in s business report.
Students are required to reference at least 4 types of resources in the written report:
1. Minimum of 6 journal articles (students are required to use scholarly and peer-reviewed articles) and textbooks.
2. Newspaper/Magazine articles
3. Company/NGO Websites
4. Company Sustainability reports
A total of 15-20 references are expected for the report
1. Assignment Cover Sheet
2. Executive Summary (5%) **
3. Background to the Issues (20%)
1. Identifying the problems/issues the campaign aims to address
2. Defining the campaign goals/objectives
3. How did the campaign establish credibility as an activist?
4. Analysing the policy environment (15%)
1. Power-holder maps
5. Developing the strategy (20%)
1. Integrated Strategy Maps
6. Implementing the plan (20%)
1. Campaign calendars
7. Critical discussion of campaign outcomes (15%)
8. Conclusions (5%)
9. References
10. Appendices
** The percentages give you an indication of the relative word count for each of the sections, for example, 20% of 3000 words is 600 words. Tables, figures, references and appendices do not contribute to the word count for the report.
DO PART 7(critical discussion on campaign outcomes),8(conclusion). PART 8 SHOULD BE WHOLE CAMPAIGN CONCLUSION.NO CALL OR MESSAGE ALLOWED. PLEASE DO BEST. ONLY PART 7 AND 8.
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