Order Description
International Management
Assignment:
Reading
Using lecture materials, together with the recommended readings in the IM-outline you should be able to identify core materials for the assignment. It is expected that
you will make full use of the library’s resources, and any appropriate web materials. Part of the exercise of the assignment is for you to demonstrate your ability to
research a set problem, therefore, please don’t ask what to read for specific questions.
Assignment
Rubric
For the assignment the word limit is 2,000. All words after this limit will be disregarded. There must be a word count at the end of your essay. Any attached
appendices or photocopies of tables will be ignored – so don’t include them – but note that I do expect tables / graphs / diagrams in this assignment (embedded in the
main text). Each table, graph or diagram will count as 10 words but not that no BCG METRICS to be used.
Your work should have page numbers, be in 12 point typeface with 1.5 line spacing. There must be a bibliography, with works listed in alphabetical order, though this
is not included in the word count. Primarily the bibliography should contain the material that you have cited in the text; long lists of works not cited in the text do
not impress. All quotations should be appropriately attributed, as should key facts and views obtained from others. The citation method used must be the Harvard system
(described on the library’s web-site), and you should be careful to include page numbers in your citations where necessary; for example, when using quotations the
citation must have the exact page number/s, viz: (Bloggs, 1998: 34). Your case work may be submitted in a simple folder so long as the assignment cover sheet can still
be read without opening the folder, but our preference is that you submit your essay without any folder/cover, just stapling the cover-sheet to your work.
As much of the teaching and learning is based around case analysis, formative assessment on the case presentation is provided from the start of the module. Students
will prepare and lead case presentation and discussion and hence benefit from class debate and commentary and feedback from the tutor. Summative assessment takes place
at the end of the module, and has two components. Component A is an examination, and Component B is a course work. Together this assessment will enable students to
demonstrate that they have achieved the learning outcomes, and covered the syllabus. Component A, the examination, will also ensure authenticity of student work.
Details of the assignment:
International Management- Coursework
Creating and capturing value through corporate portfolio management
Please read the assignment rubrics carefully before you start working on your essay.
Please select ONE company on the Forbes list of conglomerates
http://www.forbes.com/lists/2006/18/Conglomerates_Rank_1.html
You are asked to assess the portfolio strategy of your chosen organization since 2000 using public information on the products offered and acquired business units.
Using the portfolio tools discussed in the lecture, you have to develop your view on the complex portfolio mix and its long-term potential. In addition, you have to
consider strategic moves of competitors that might block further expansion. You have to address the following issues: (1) Map the organizations business portfolio
using some relevant corporate strategy framework; (2) identify and discuss the areas of key competence and the type of corporate strategy pursued by the organization ;
(3) discuss and critically apply the portfolio matrix model; (4) analyze and discuss the strategic moves of competitors and your chosen company’s best response (5)
Using the appropriate tools, identify those SBUs that you think your chosen organization may have to consider getting selling off.
You may support some of your arguments by analyzing company and market data. I expect that you use tables/figures/portfolio management organizing frameworks to provide
evidence for your argumentation.
please note that any BCG METRICS used will consider fail and non-submission.
Additional guidelines for the coursework
For the assignment the word limit is 2,000(±10%)-excluding references. All words after this limit will be disregarded. There must be a word count at the end of your
case work. Any attached appendices or photocopies of tables will be ignored (except your group presentation slides) – so don’t include them – but note that I do expect
tables / graphs / diagrams in this assignment (embedded in the main text). Each table, graph or diagram will count as 10 words but not that no BCG METRICS to be used.
Your case work should have page numbers, be in 12 point typeface with 1.5 line spacing and fully justified. There must be a bibliography, with works listed in
alphabetical order, though this is not included in the word count. Primarily the bibliography should contain the material that you have cited in the text; long lists
of works not cited in the text do not impress. All quotations should be appropriately attributed, as should key facts and views obtained from others. The citation
method used must be the Harvard system (described on the library’s web-site), and you should be careful to include page numbers in your citations where necessary; for
example, when using quotations the citation must have the exact page number/s, viz: (Bloggs, 1998: 34). Your case work may be submitted in a simple folder so long as
the assignment cover sheet can still be read without opening the folder, but our preference is that you submit your essay without any folder/cover, just stapling the
cover-sheet to your work.
Marking Criteria for the Coursework and Exam
Examiners will pay particular attention to five criteria (listed in order of importance):
1. Extent to which the question has been answered: to include, was the set question answered? What was the scope of the answer (depth and breadth)? Was the question
answered in sufficient detail (within the limits of the word count)?
2. Quality of the argument and reasoning involved: was there argument and evaluation, or at the other end of the scale just the presentation of information?
3. Use and manipulation of concepts, methods and/or data
4. Style, to include clarity of expression, organization and structure.
5. Presentation, to include all aspects of referencing, citation, bibliography, and layout (and other aspects identified in the assessment rubric).
Recommended Reading:
þ Levitt, T. (1983) Globalisation of Markets, Harvard Business Review, 61, 3, 92-102.
þ Timothy Koller (1994) What is Value-Based Management? McKinsey Quarterly 3, 87-101. (On Blackboard)
Case Work:
© Wal-Mart in Europe.
þ Brennan, L. & Garvey, D. (2009) The Role of Knowledge in Internationalization, Research in International Business and Finance, 23, 2, 120-133.
þ Madsen, T. K. & Servais, P. (1997) The Internationalization of Born Globals: An Evolutionary Process? International Business Review, 6, 6, 561-583.
Case Work:
© Jollibee Food Corp.
þ Gregorio, D.D. (2005) Re-thinking country risk: insights from entrepreneurship theory, International Business Review 14, 209 – 226.
þ Miller, K.D. (1992) A framework for integrated risk management in international business, Journal of International Business Studies, 311-331.
Case Work: © Drilling South: Petrobras Evaluates Pecom
þ Papaioannou, M. G (2006) Exchange Rate Risk Measurement: Issues and Approaches for Firms, South-Eastern Europe Journal of Economics, 2, 129-146.
þ Marshall, A. P. (2000) Foreign exchange risk management in UK, USA and Asia Pacific multinational companies, Journal of Multinational Financial Management, 10(2),
185-211.
Case Work: © Clearwater Seafoods
þ Pradhan, S. (2000) Foreign direct investment, Journal of Management Research 1(1), 18 – 31.
þ Davidson, W.A (1980) The Location of Foreign Direct Investment Activity: Country Characteristics and Experience Effects, Journal of International Business Studies,
11, 2, 9-22.
Case Work: © Botswana: A diamond in the rough
þ Kendall, R., & Allen, J. M. (1990) An Empirical Analysis of the Integration-Responsiveness Framework in Global Industries, Journal of International Business Studies,
21, 4, 541-564.
Case Work
© Philips vs. Matsushita
þ Goold, M., Campbell, A. & Alexander, M. (1998) Corporate Strategy and Parenting, Long Range Planning, 31, 2, 308-314.
þ Goold, M. and Luchs, K. (1993) Why Diversify? Four Decades of Management Thinking, The Academy of Management Executive, 7, 3, 7-25.
Case Work: © House of Tata: Acquiring a global footprint
þ Nastasi, A. and Reverberi, P. (2007) Foreign market entry strategies under asymmetric information, Review of International Economics 15(4), 758-781.
þ Luo, P. (2001) Determinants of Entry in an Emerging Economy, Journal of
Management Studies, 38, 3, 443- 472.
Case Work
© Eli-lily in India: Rethinking the Joint venture
þ Hamel, G. (1991) Competition for Competence and Inter-Partner Learning Within International Strategic Alliances, Strategic Management Journal, 12, 83-103.
þ Dyer, J.H., Kale, P. & Singh, H (2001) How To Make Strategic Alliances Work, MIT Sloan Management Review, 42, 4, 37-43.
Case Work: © Renault/Nissan: The Making of a Global alliance
þ Landrum, N. E. (2007). Advancing the “base of the pyramid” 0 debate. Strategic Management Review, 1(1), 1-12.
þ Karnani, A. (2009). Romanticizing the poor, Stanford Social innovation Review, Winter, 38-43.
Case Work: © Expanding the Playing Field: Nikeís World Shoe Project (A)
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