prepare a short slideshow that briefly explains your proposal & outlines where you are coming from and where you are going.
See additional instruction from the attached papers
(research paper about Waitrose brand will be attached as well )
1 Your market overview
Don’t show them the full PEST/Competitors analysis at this stage, but do pull out the critical issues that you’ve identified as important in going forward.
2 Outline the core elements of the brand and overview the current MC :-
what do they do, what works what doesn’t
3 Then outline your plan for the future. This should explain what needs to be done with :
4 Product /Brand (probably not much change, certainly nothing major) but it should include the important elements of the brand and include any developments or direction that you want to make.
5 And with Market (again nothing too drastic, ideally not targeting a whole new market). If you do change / adapt/ extend your target market you will need to discuss the consequences for the existing market.
6 This will set out your strategic direction and form the basis of your marketing objectives.
You can also include any distribution, pricing objectives but you probably won’t have much to say here
7 Then identify how MC will support the marketing objectives:-
identify the target market;
a message to be delivered;
and the media that you think will be appropriate
8 A list of questions &queries that you have and need advice on/ would like to discuss/ what to explore in more depth.
So around 8 overview slides that frame your proposal. This will give your supervisor a real idea of what you want to do and give them a platform from which they can discuss.