Assignment Brief
Coursework 1: (50% weighting)
Imagine you are working as an independent business consultant and that you have been asked by a local business investor to provide them with some advice about setting up a new independent Coffee shop in Coventry.
Write a clear and detailed report of 1000-1200 words. The report must contain:
1) a title and contents page
2) all other main sections used in a business report, as discussed in class, with headings
3) an analysis of the problems faced by current coffee chains which a new outlet would need to address
4) recommendations for action including:
– which specific location in Coventry，UK has been chosen and why
– how you will address the problems raised in point 3
5) a list of references
You must use the article below, as well as at least two other appropriate sources to support your analysis. All sources must be referenced according to the Coventry Harvard guidelines, e.g.
The Guardian (2015)’ Starbucks and Harris + Hoole share the dregs in ethical coffee rankings’ The Guardian [online] 21 April 2015. Available from http://www.theguardian.com/sustainable-business/2015/apr/21/starbucks-caffe-nero-costa-tesco-ethical-coffee-rankings [27 January 2016]
Format Identify the missing section headings of a Business Report.
Introduction
The main purpose of the report including some background information.
Procedure (or Method)
Describes how the research was carried out.
Findings (or Analysis)
This section needs to be clearly structured using sub headings and should show evidence of presentation of facts from research. There also needs to be evidence of analysis and application of the research findings.
Conclusion
Summary of findings and the implications of these findings to the organisation.
Recommendations
Provide informed suggestions or proposals based on findings.
General guidelines
•Your work should be 1.5 spaced;
•Use an appropriate font (e.g. Arial/Times New Roman), Size 12;
•Use page numbers;
•Provide a word count (do not include the title or references)
Marking Criteria:
The marks awarded are based on report content, professional format and style, referencing and language accuracy (grammar and vocabulary).
Please refer to the separate guide for specific marking criteria on Moodle.
Submission:
There will be an opportunity to submit a draft version to the DRAFT Turnitin icon on Moodle. You may then view the Turnitin report but you may only submit ONE draft.
Your report must be submitted to the FINAL SUBMISSION Turnitin icon on Moodle by 23.55 on Friday 26th February 2016.
Please note that you will only be able to submit ONCE and you will NOT be able to view the report.
Late submissions will be awarded a zero grade.
Your attention is drawn to the University’s regulations on all aspects of assessment, including submission and extenuating circumstances.
For further information on assessment please refer to the Student Portal: https://students.coventry.ac.uk/BES/Pages/Home.aspx
PLAGIARISM WARNING – Assignments should not be copied in part or in whole from any other source, except for any marked up quotations that clearly distinguish what has been quoted from your own work. All references used must be given, and the specific page number used should also be given for any direct quotations, which should be in inverted commas. Students found copying from the internet or other sources will get zero marks and may be excluded from the university. This will also happen if students work with someone else and share their work with them (disciplinary offence: collusion).
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