You are required to prepare a well-structured, well-referenced analytical academic report on the case study below:
Digital Strategy of Proctor and Gamble:
Becoming more agile and efficient
With particular reference to the value chain, discuss the benefits and risks that may be inherent in Proctor and Gamble’s digital strategy.
INSTRUCTIONS
READ THESE BEFORE YOU START
1. This assignment is based on the case study but you are expected to do research over and above the case study regarding the issues there but
you do not need to update the case study. I have added the references which accompany the case study as a starting point for your research.
2. You are allowed to use Internet sources for this assignment but you need to make sure that you are critical of them, which means assessing
the purpose for which they were developed and for whom, ie how credible are they?
3. Read the case study several times. Your focus needs to be on the value chain.
4. In your discussion, you will need to address the questions raised in the later sections of the case study:
1) How has the implementation of this strategy changed the structure of P&G?
2) How has it affected external stakeholders of the company, eg suppliers, customers, etc?
3) How has it affected internal stakeholders and their roles within the company and how were they helped to cope with the new way of working?
4) What would be the consequences of a technological crash at P&G?
5) What would be the consequences of a major outage at P&G, ie loss of power beyond P&G’s control?
5. Make recommendations on suitable strategies P&G might put in place to mitigate or even avoid these risks.
INDICATIVE BIBLIOGRAPHY
Books
Bamford, James D, Gomes-Casseres, Benjamin, Robinson, Michael S (2003) Mastering Alliance Strategy: A Comprehensive Guide to Design, Management and
Organization. Jossey-Bass Business and Management. US: John Wiley & Sons Inc. [Available on Ebsco Books]
Bartlett C, Ghoshal, SB, Birkinshaw, J (2007). Transnational Management: Text, Cases and Readings in Cross-Border Management (5th ed). USA:
McGraw-Hill: Irwin
Cavinato, Joseph L and Kauffman, Ralph G (2000) Purchasing Handbook: A Guide for the Purchasing Supply Professional (6th ed). US: McGraw Hill
Professional. [Available on Ebsco Books]
Culpan, Refik (2002) Global Business Alliances: Theory and Practice. Greenwood Publishing Group. [Available on Ebsco Books]
Foss, Bryan and Stone, Merlin (2001) Successful Customer Relationship Marketing: New Thinking, New Strategies, New Tools for Getting Closer to Your
Customers. London, UK and Milford, USA: Kogan Page.
Hill, Charles WL (2010) International Business: Competing in the Global Market Place. (7th ed). USA: McGraw-Hill: Irwin.
Hitt, MA, Ireland, RD and Hoskisson, RE (2010). Strategic Management: Competitiveness and Globalization (10th ed). Thomson Learning.
Hoover, William E (2001) Managing the Demand-Supply Chain: Value Innovations for Customer Satisfaction. US: Wiley and Sons. [Available on Ebsco
Books]
Hugos, Michael H (2003) Essentials of Supply-Chain Management. US: Wiley and Sons. [Available on Ebsco Books]
Huotari, Maija-Leena and Iivonen, Mirja (2004) Trust in Knowledge Management and Systems in Organisations. IGI Global. [Available on Ebsco Books]
Mathur, Shiv S and Kenyon, Alfred (2001) Creating Value: Successful Business Strategies (2nd ed). Butterworth-Heinemann. [Available on Ebsco
Books]
Mintzberg, Henry, Lampel, Joseph, Quinn, James Brian and Ghoshal, Sumantra (2003) The Strategy Process: Concepts, Contexts, Cases (4th ed).
Harlow, Essex: Prentice Hall.
Von Stamm, Bettina (2003) Managing Innovation, Design and Creativity. US: Wiley and Sons. [Available on Ebsco Books]
Journals
Strategic Management Journal
Journal of International Business Studies
European Management Review
Global Business Review
Asian Business and Management
Journal of Management Studies
Business Strategy Review
International Business Review
Harvard Business Review
There are a number of websites which will give you access to electronic journals and information. For some of these you will need an Athens
password and username. You can create these through the LIS home page. Examples are suggested below:
Business Source Premier
http://search.global.epnet.com
Contains the full-text of over 2000 business and management journals.
Emerald Fulltext
A full-text database of business and management journals.
Academic Search Elite
http://search.global.epnet.com/athens.asp
A full-text database of over 2000 journals in most subject areas
EBSCOhost EJS
http://ejournals.ebsco.com
Provides access to over 550 full-text journals to which the LLRS subscribes, covering many subject areas. It also contains the abstracts and
indexes of over 4000 journals.
Lexis-Nexis Executive
https://web.lexis-nexis.com/xchange-international/athens
A major full-text online database for current affairs and business information. Sources include newspapers, magazines and trade journals.
SOSIG
http://sosig.ac.uk/
The Social Science Information Gateway has organised sites into subject areas : UK-based and Worldwide. Subject categories include Accountancy,
Business, Marketing and Management. The site is also searchable. Particularly useful for its inclusion of email discussion lists.
Yahoo
http://www.yahoo.com/
One of the most well-known collections of sites. Try the Business and Economy and the News sections. The latter includes business headlines.
You can access the University’s skills website at www.uclan.ac.uk/skills. This is a useful website and will provide information on doing secondary
research, compiling a literature review and critical analysis.
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