Develop a marketing plan (not including the title and reference pages, charts and/or graphs) for any product of your choice. Your marketing plan
must:
Analyze the specific marketplace situation in detail, including organizational strengths, weaknesses, environmental opportunities, and threats
(SWOT analysis).
Develop an organizational mission statement, and forecast performance goals using your situational analysis.
Design a marketing strategy based upon your objectives.
Create an appropriate integrated marketing mix, which will include your ability to effectively appeal to the specific market segments you will
be targeting.
Develop a written summary and specific recommendations for the implementation of your plan.
Must include a title page with the following:
Title of paper
Students name
Course name and number
Instructor’s name
Date submitted
Table of Contents
Must begin with an introductory paragraph that has a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must end with a conclusion that reaffirms your thesis.
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